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Even with a great change in style, band members and friends George Daniel, Ross MacDonald, Adam Hann and Matty Healy have stayed the course. This esoteric style of music is still appreciated by avid fans, but casual listeners only began to flock once their sound did a 180 and morphed into the synth-pop, production-heavy, I like it when you sleep. At first, The 1975 was mostly a guitar-heavy, Brit-pop, emo band. From their first LP to this one, there is a remarkable change in the sound of their music. It is just like any band to question the direction that they hope to take musically and lyrically as their careers are being forged. Nonetheless, its meaning as a track still remained a masqueraded tale of oral sex, “Go down / Soft sound / Step into your skin? / I’d rather jump in your bones / Taking up your mouth, so you breathe through your nose.” It has now become tradition for The 1975 to open all of their albums with a version of the eponymous track, “The 1975.” With the second installment of this now-tradition for the band’s albums, I like it when you sleep’s version is more dependent on choir vocals and heavy synth. With the help of photographer David Drake, photos of these signs came to be promotional icons for the aesthetic of the album. Whether it was outside a grocery store, an emergency room or even in a church, all of the places were reflected and referenced within the respective tracks. Signs popped up in a variety of places such as New York, London and Los Angeles.
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Their placement was meant to reflect the meaning of the songs. Following this, neon signs began appearing in a variety of different locations, each one displaying a song title from the album. The interim period between their debut and their catapult to fame was defined by a social media blackout that fueled rumors of a potential split of the band. The 17-track sophomore release has come to be a springboard for the music that the band would produce in the years following. The 1975’s 2016 album, I like it when you sleep, for you are so beautiful yet so unaware of it, came three years after their self-titled debut, The 1975. What now feels like eons ago has only been about five years. Now’s a better time than ever to listen to I like it when you sleep, for you are so beautiful yet so unaware of it.